12-02-2018 16:00 via thedrum.com

The Drum Digital Trading Awards judges discuss programmatic, omnichannel planning and blockchain

The WFA recently surveyed top marketers, learning that programmatic budgets will grow by 11% in 2018 despite ongoing industry concerns around transparency and the "murky" media supply chain. Of course, programmatic isn’t the new kid on the block anymore, but this year it will be all about maintaining standards, transparency and brand safety.
We spoke to four experts from IAB UK, Clear Channel, The Programmatic Advisory and Auto Trader, to explore how programmatic can grasp an industry
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