The Drum Digital Trading Awards 2018 shortlist: What the judges said
The industry is taking a more intense focus on understanding clients' objectives, according to the judges for The Drum Digital Trading Awards, as the shortlisted nominees are announced.
SpotX, vice president of European Strategy, Joanna Burton was impressed with some of the entries that dug into the detail with their media planning on how best to reach their target audiences.
She said: “Often this involved applying technology as well as clever thinking to make the most of their
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