The Drum @Cannes Lions 2018: Trust and shared values is what drives business decisions, not just tech and data, says The FT

Data overload might be overwhelming for most marketers and sometimes distracting, but what matters most for forging successful business relationships is shared values, according to the Financial Times’ global advertising director, Laura Milstead. She was speaking at The Drum and Gyro panel — Creative Connections: The business of feelings & emotions, which explored the role of emotions in B2B and how creativity helps connect and innovate. Other panelists included Christoph Becker,