The Drum @ Cannes Lions 2018: The 6-Second Impact

Six-second video format? Is that the immediate, urgent future of advertising? Join The Drum on board the FCB yacht at Cannes Lions 2018, to chat with brands and Taboola founder and chief executive officer, Adam Singolda on how advertisers can really make an impact in six seconds.
From Google to Fox to YouTube and big brand owners— everyone is digging right into 6-second video formats. But what are the business outcomes of this strategy? And how does it shape t