The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets

As augmented, mixed and virtual reality are finding a home in every aspect of our lives, be that business, consumer or commercial, it's only natural that we question how it will actually change the world. AR and VR are approaching faster than many realise and these technologies will be increasingly integrated with our lives, but are marketers ready for the roll-out?
During the Deloitte Digital 'Digital Reality: Ready or Not, Here We Come' panel, with The Drum at Cannes Lions 2018, indu