The Drum @ Cannes Lions 2018 : 'Breaking into the Future' with Wunderman and Adobe

Despite the importance of investing for the future, 72% of corporations are limited by short term expectation, according to a recent Wunderman study.
Wunderman EMEA chief executive officer and UK chairman Mel Edwards sits down with BT Group chief brand and marketing officer, Zaid Al-Qassab; Adobe's vice president, global partners, Jay Dettling and The Drum to examine and dissect why this disconnect between companies’ ability to identify the many challenges of