The Drum @ Cannes Lions 2018: ‘AI can be amazingly magical’, says Adobe

When it comes to the creative process, how far can AI go? Or indeed how far should it go? More critically, why should AI be a part of the creative process? This is what industry experts explored on the ‘Augmenting creativity through AI’ panel at Cannes Lions 2018, in association with Deloitte Digital.
The panel kicked off with the most critical question — why should AI be part of the creative process? The panelists — Heat's head of media strategy and ad tech, Jocelyn Lee;