The Drum at CES |Data and Understanding the Customer Journey

More brands than ever before have access to data and technology but they often target the same customers again and again. A survey by Econsultancy last year found that a major problem faced by marketers is the ability to use data to map the customer journey. 
Another challenge is gaining visibility into the customer journey across multiple digital devices and channels. Marketers now have to use a variety of tools and strategies to get a single customer view. 
So how can marketers