The digital experience gap in financial services

The Cambridge Analytica and Facebook scandal that has been all over the news in recent days has brought personal data and personalisation back to the forefront of the minds of marketers. But the issue is not the existence of consumer data itself which people are willing to provide – it’s what brands do with it.
Do the wrong thing, and we have all seen what happens. But customers are demanding personalisation. Brands need to find the right ways to provide it, orrisk being left be