The diary of a 40-year-old Cannes virgin

Earlier this year, I went to a Mark Ritson talk. Our industry, he said, often takes far too much pleasure in declaring everything ‘dead’. By all accounts, TV is dead, Facebook is dead, radio is definitely dead. And as for the Cannes Lions International Festival of Creativity? Well, visiting it must be like a stroll through a rather picturesque cemetery.
So I’m happy to report that, in my humble opinion, rumours of the deaths of both Cannes and creativity hav