The Dentsu and WPP transparency scandals are doing us all a favour

While Dentsu is doing its level best to isolate the over-billing scandal to its Japanese office, the discovery is entirely unsurprising.  If you haven’t been following, the results of the probe into the world’s fifth largest advertising agency found 997 trading errors affecting 96 clients. Dentsu’s answer: add an “independent” layer of oversight (agency employees) to monitor digital reporting and transactions and reform programmatic operations. This is like a s