The day after tomorrow: when ad blockers and GDPR kill all adtech and martech

This is a talk that The Drum Promotion Fix columnist and marketing keynote speaker Samuel Scott gave today at SearchLove London, an annual event held by UK online marketing agency Distilled. Scott’s next biweekly column will appear on Monday, October 30.
  
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platformsfrom Samuel ScottCrazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I