The data giving marketers new insight into direct mail

There’s a way to uncover the latest data to help you find out how your mail campaign can perform. Royal Mail MarketReach has developed a new, improved Insight Engine based on data from JICMail – the direct mail industry’s new audience measurement standard. It’s a powerful tool that can help you drive success.
JICMail is changing the face of marketing. As you may be aware, since its launch in January, JICMail – the Joint Industry Committee for Mail – provides