The CTV ad measurement conundrum that creates more questions than answers

Connected TV offers countless benefits to marketers. Ad targeting is made simpler since advertisers have access to data about users’ category preferences and the shows they watch. This enables them to serve relevant ads to target audiences based on this information. And, of course, viewers have been binging streaming content, so there’s no question that the audience is there.
But in the new high-definition world of content, ad measurement hasn’t yet come into full focus. With s