The craft of empathy: what people with disabilities taught me about copywriting

My experience writing for Tommy Adaptive, Tommy Hilfiger’s line of clothing for people with disabilities, has been humbling, to say the least.
Like most writers, I consider myself an empathetic human being. I blubber easily. I flinch when someone gets a papercut. I’m that weirdo staring at you on the subway, trying to imagine what it’s like to live a day in your shoes. But the key words here are imagine and day. Imagination and experience are two very different things. Beyond a