The changing role of content: new narratives and smart collaboration

Brands have never had a more extensive range of channels at their disposal to reach and engage their audiences. Despite concerns around data-leaks and trust issues, the traditional mix continues to feel pressure from new digital platforms (indeed a well-publicised boycott of Facebook by Sonos post-Cambridge Analytica only lasted a week). The result is an increasingly complex landscape for brands to navigate when deciding on the best engagement strategies.
In speaking to industry leaders addressi