The caveman and the buy button – or why the buy button is the ultimate marketing tool

Ever found yourself in the situation of trying to explain the return on investment of social media to a client? It’s usually accompanied by feelings of deja vu, despair and pure dread. 
It baffles me that some of the largest companies in the world still don’t see the importance of a bold social presence, nor the potential for prising consumers away from their hard earned cash, in the comfort of their own home. In an age where advertising monoliths battle for supremacy through in