The bulletproof brand of Marine Le Pen

Marine Le Pen is running for the French presidency as leader of the Front National (FN) party, but you might not know it. Where current frontrunner Emmanuel Macron manages his campaign directly from his own party’s website, Le Pen’s homepage screams ’Marine Présidente’ around a long-stemmed rose, throws up many, many photos of her face and speaks of ’my project’, ’my pictures’ and ’my books’.
The omission of Le Pen’s surnam