The brands taking a stand against the controversial Qatar World Cup

We take a closer look at the brands speaking out against the 2022 Fifa tournament.
The World Cup is the biggest sporting event in the world – Fifa claims that more than 3 billion people watched Russia 2018. Back then, Visa’s Chris Curtin called the World Cup one of the “last unchallenged bastions of appointment viewing”. 
For many low-to-mid-budget brands, the smart play has long been to hijack the event with clever ambush marketing stunts without riling the leg