The Branded Content Barometer: Christmas Special

As branded content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill reviews three branded videos and assesses the reasons behind their social performance.
The rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
Turkey, Every Which Way | Tesco #EveryonesWelcome
Video of Turk