The brand safety row shows marketers still need to get wise to programmatic

This week’s publicity about ad placement and brands being near inappropriate content is more than just a seven-day wonder.
Or at least it should be: what it shows is that the checks and balances that should exist in the marketing ecosystem aren’t working for digital. Marketers need to get wise and provide leadership and guidance.
In fact, programmatic has become a lightning rod for a host of digital advertising challenges. Notably transparency, highlighted by both the ANA in the US l