The biggest social media changes in the past 12 months

Social media has had a clear increase in activity of businesses using the platforms to market their products and services. With users predicted to grow by over a million each year over the next five years, it’s no wonder that more and more businesses are now turning to social media to target their audience. Reaching these vast numbers has instantly paved the way for some significant changes on our favourite platforms.
Instagram
It followed in Snapchat’s footsteps with facial filters