The big debate: Is coding a must-have skill for marketers?

Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number of calls for marketers to add ‘competent coder’ to their skill set.
But is coding really intrinsic to a marketer’s job, and if not, should it be?
As marketing becomes inherently more analytical in nature, rooted in rich data and insight, marketers nee