The big debate: Is age discrimination rife in the marketing profession?
Age catches up with us all, but in the marketing profession it may catch up with you quicker than you think. The rapid rate of technological change in recent years has led many organisations to prioritise new digital skills at the expense of more traditional forms of expertise, prompting some senior marketers to complain of feeling edged out as they are replaced by younger ‘digital natives’.
Anecdotal evidence of age discrimination is easy to come by, but it is more difficult to
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