The best brand activations of 2018 so far: Converse, Greggs, Google & Tesla

Discover the most exciting and engaging brand activation campaigns in 2018 so far.  
The Drum spoke to industry experts from Amplify, Benefit Cosmetics, Hearst Magazines, Identity and Initials Marketing, all judges for The Drum Experience Awards. 
Jonathan Emmins, founder, Amplify
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Sometimes brand experiences need to communicate and convey complex stories and messages - but not always. There’s been a run of clever, incredibly simple