The benefits of being a globetrotting marketer

Every time Martina Poulopati Gerhard, global marketing and communications director at Essity, has taken on a new role it has meant moving countries.
Her career began at McCann Erickson in Athens as an account executive, before a trans-Atlantic switch to McCann in San Francisco. Poulopati Gerhard describes her decision to work in the US as a “life-changing move” as it opened her eyes to the diversity of different cultures and “liberal, open-minded ideologies”.
“The w