The battles programmatic is yet to win in 2019

As programmatic continues to grow as a channel, its strengthening hold on the industry is being held back by transparency, viewability and brand safety issues.
Over the past year, there have been several landmark developments in the adtech sector, with programmatic tv coming into view and ad budgets moving from mobile web and into apps. Yet, programmatic remains beleaguered, and many marketers continue to be sceptical.
The future of marketing and its current faults was the topic f