The battle against ad fraud is far from lost

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of Trustworthy Action Group (TAG) to discuss how best to broach the matter, which is forecast to cost the industry in excess of $16bn this year alone, this week, amid wider efforts to meet this need from tech vendors.  
For instance, adtech outfit Zvelo, which provides content categorization and malicious detection data services, has this week released its Invalid Traffic (IVT) dataset, which it claimed w