The balancing act of humanising brands: escaping Uncanny Valley

Social media is the perfect place to gain access to your existing or potential customers’ interests, likes and dislikes and provides a great opportunity to enter discussions that illustrate the character of your brand.  
Being proactive online and appropriately involving the consumer is a brilliant way to get yourself noticed as a brand who breaks boundaries and has a personality. However, one bad move and you enter Uncanny Valley, lost to the people forever.
What is Uncanny Vall