The automation of creativity: scary but inevitable

Automation will claim 50% of all jobs in the next 30 years, according to Rice University professor Moshe Vardi, but creativity is impossible to automate, right? Adland will surely escape this robot advance?
Such a binary argument fails to take into account the huge leaps artificial intelligence (AI) and other such technologies are making. Why, when it is being used in film-making, music and even journalism, should advertising avoid the onslaught?
Vardi, who specialises in computational engineeri