The Athletic sets up World Cup hotline offering fans expert access

An emergency hotline has been set up for frantic football fans fretting over the minutiae, such as the percentage of comebacks after the 80th minute, ahead of the World Cup in Qatar.
The marketing stunt sees a dedicated line set up to sate the statistical needs of fans by furnishing them with all the stats, facts, data and tips they can think to ask for.
Launched by The Athletic, in partnership with brand communication consultancy Harbour, the tongue-in-cheek stunt serves to raise awar