The athletes challenging the traditional brand sponsorship formula

Last month entertainment trends dominated headlines, but this month we saw an influx in sports-related conversations. From Roger Federer’s 19th grand slam title, to Aaron Judge’s Home Run Derby victory, to Lonzo Ball’s Summer League debut, July has been jam-packed with both veteran and rookie talent.
While all three of these stars are breaking records in their sport, they each have a vastly different approach to brand sponsorships. We explored the 3 athletes differing appr