The ASA and the breaking down of gender stereotype barriers

'Blow smoke in her face and she’ll follow you anywhere,' Believe it or not, that was once an accepted advertising slogan. Thankfully, not something you’re likely to see in 2017 – but in the 1950s, this was cigarette brand Tipalet’s message – and its tone was nothing out of the ordinary. 
During that period, most professional jobs were largely closed off to women and they faced pressures to stay at home away from work. But a lot has