The Apprentice turns to That Lot agency to harvest a presence on Snapchat

Much loved British television series The Apprentice have made a Snapchat presence with help of content agency That Lot.
Keen to reach a younger, content-driven audience, Shotglass Media and the BBC sought to make a name for themselves on Snapchat. The brief was to create exciting, exclusively Snapchat content from scratch, including building a completely new account and creating awareness.
Teaming up with BBC Radio 1, That Lot cross-promoted appearances from Apprentice talent on its shows a