The AI doctor will see you now: How Babylon is getting people to trust a chatbot
Convincing people to let artificial intelligence diagnose them is no mean feat and yet healthcare app Babylon believes it can be done if its marketing stresses the technology won’t replace doctors but rather amplify their proficiency.
Strong brand awareness is key to establishing the free to download app that triage patients without human intervention based on reported symptoms as well as offer video consultations for a monthly fee or one-off payment.
Should its marketing prove successful
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