The agency/client turnover: how agencies can fix the broken creative process

The agency world has faced a bit of a tumultuous year. Brands that traditionally outsourced creative are starting to bring it in-house to be more efficient. Meanwhile agencies are still working with outdated principles, processes and technologies. In this competitive pitch market, with timing of the essence, how can agencies improve their engine that runs their business? What capabilities do creatives need to not only be more efficient – but facilitate and nourish client relationships?
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