The ads don’t work: how three brands are going customer-centric to improve ad effectiveness

With smaller budgets and teams, brands are seeking smarter, more data-driven routes to selling their products online. But in an era in which everyone has access to data and technology, more is needed to differentiate or brands risk over targeting the same customers over and over again.
Speaking at the Forrester CX conference in Singapore today, Mastercard, Starwood and Standard Chartered agreed that despite all the tools at their disposal, they weren’t getting the results needed to meet bu