‘The ad server world is pretty commoditized’ – Why Facebook closed its ad server

Facebook confirmed the closure of its ad server today, explaining that it is winding down the original function of Atlas due to the ‘commoditization’ of the space; a decision it “didn’t take lightly”. 
Facebook first revealed it was winding down the ad serving offering back in September, and this “sunsetting” process is now firmly under way, with the online media giant currently in the throes of helping those clients that had adopted this element of