The 6 biggest threats to creative ideas and how to avoid them

In our world there are so many amazing creative ideas that don't make it through to fruition. Even at business level, creative directors often complain when an awesome idea fails to get sold onto the client, or gets dropped half-way through production.
It’s easy to see why they get frustrated -  it will undoubtedly be realised at another agency, within the start-up world, or as a product for a big company in due course.
Fair enough, sometimes the idea isn’t quite right – p