The 3 universal truths of personalization in a privacy-first world

For The Drum's Deep Dive into Data & Privacy, Julia Wold of Coegi goes back to three basics of personalization: transparency, relevance and compliance.
Last night, I saw a streaming TV ad for my local Chicago news station. Except I don’t live in Chicago; I reside 400 miles away in the Twin Cities. As someone who makes her living in digital media buying, I felt that cringe moment. Someone, somewhere, screwed up. Marketing dollars aren’t endless, and as a marketer, I pride mys