Thanks to its rivals, 'IHOB' is a smashing success

Dine Equity, the parent company of IHOP, should write thank you letters to Wendy’s, Burger King, and everybody else who made fun of the “IHOB” stunt that's went viral these past few days.
They all helped give lots of attention to what was essentially a cute product launch campaign for new burger items on IHOP’s menu. All IHOP did was a little social media tease on changing one letter in their name, and the world went crazy, far beyond the free pancakes they give away ever