Tham Khai Meng's look ahead to Cannes Lions: Lunch with Obi Wan Kenobi:

 
As I write this I can still hear the dying reverberations of a fight that broke out on social media recently. It was an argument between two celebrity models.
 
Nothing particularly unusual about that, you might think. It happens all the time. Yes, but this was unreal. Because both models were artificial digital creations. The more famous of the two, Lil Miquela, is a Spanish – Brazilian American social media ‘influencer’. She has over a million followers on In