Thai energy drink brand Intercarabao boosts Total Media with £2m media account

Behavioural planning media agency Total Media has been tapped to help Thai drink brand Intercarabao break into the UK market.
The agency is tasked with building brand awareness to help the brand cut through an already saturated drinks market, tasked with targeting 16-44 year olds with a combination of Out of Home and digital ads.
John Luck, chief marketing officer at Carabao, said: “There’s a huge opportunity for energy drinks in the UK to reach a broader market – those people