TfL looks to tackle London's air pollution problem

 
Transport for London (TfL) has unveiled a new campaign as it looks to tackle London’s air pollution problem. 
Looking to drive awareness of the poor quality of London’s air - the capital reached its annual air quality limit in less than a month this year - the campaign focuses on those who are affected most, London’s children. 
Created by VCCP, the campaign features an emotive film which tells the story of a school playtime through a visual metaphor for air pol