TfL: exclusive Elizabeth line ad deals could help us build better OOH across network

Transport for London (TfL) has made the first big pitch to brands competing to become one of the first six sector-exclusive partners on the Elizabeth line, noting that its plan to forge deeper relationships with advertisers as part of the launch could help it experiment with more sophisticated digital propositions across its entire network.  
Addressing marketers from Google, Specsavers, John Lewis, American Express, Virgin Atlantic, Tesco and others, TfL’s director for commercial dev