13-10-2016 17:30 via marketingweek.com

Tesco versus Unilever: Who won the Marmite price row?

The pricingIt’s news that many couldn’t have missed. Unilever has reportedly raised the price of its products by up to 10% in a bid to offset the higher cost of importing from abroad following the Brexit vote, as Unilever is based in the Netherlands. The FMCG giant’s decision led to a barrage of media coverage today (13 October) after Tesco started removing listings of Unilever brands on its website and stock disappeared from shelves.
The BBC reports that other supermarkets hav
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