Tesco uses Unilever connections to appoint new marketing chief

Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March.
Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s fourth marketing boss in just over three years. Her appointment follows the surprise departure of Robin Terrell last August.
Lewis, himself an ex-Unilever marketer, sa