Tesco reveals discounter brand Jack’s: 'it will cheaper than Aldi and Lidl'

Tesco has revealed its discounter brand Jack’s, with chief executive Dave Lewis saying it will compete with European rivals Aldi and Lidl by offering up British produce at lower prices.
The Jack's branding (the is name a nod to Tesco founder Jack Cohen) states it will offer ‘great-tasting food at the lowest possible prices’, promising that eight out of 10 food and drink products will be grown, reared or made in Britain.
Lewis cut the ribbon of the first store in