Tesco launches campaign to publicise its tampon tax absorption

Tesco has today (28 July) announced itself to be the first retailer to cover the VAT cost of shoppers’ sanitary products via an in store and social campaign from BBH London.
Tesco initiative will see a 5% drop in price of branded and own label tampons, pads and pantyliners as a result of Tesco absorbing the cost of the VAT. The price of nearly 100 products will be reduced ahead of the government’s plan to (eventually) get rid of the tax entirely.
BBH London has been brought on board