12-06-2017 08:40 via marketingweek.com

Tesco, KFC, Snapchat: Everything that matters this morning

Tesco continues food waste push with new TV ad
The latest ad in Tesco’s ‘Food Love Stores’ above-the-line campaign highlights its ongoing bid to reduce food waste.
The ad shows Community Food Connection, the supermarket’s surplus food redistribution scheme, in action alongside Bo’ness Academy, one of 5,000 charities that benefit from this scheme.
Bo’ness Acacdemy uses the surplus food to give school children the opportunity to learn how to cook, with thei
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